Raised in the D.C. suburbs by a journalist and a grant writer, I developed a love of story (and grammar) at an early age.

Now I create concepts and taglines for global campaigns and direct their execution through 360 activations.

As the Assistant Vice President of Global Brand Voice at Kiehl’s, I came up with big ideas, named products, wrote taglines, oversaw a website redesign, and strategized the brand’s evolution as it became the #5 skincare company in the world.

Before Kiehl’s, I developed SEO strategy and content for brands like Coffee Bean & Tea Leaf, Disney, and Hotwire.